Australia's Only Consumer Banana Innovation Hub
We take the world's most underrated fruit and do
unreasonable things with it.
Backed by serious science, serious credentials,
and a complete inability to leave a good idea alone.
HBTX is not a banana company. It's a banana innovation hub — a serious R&D operation that finds the intersections between fruit, food science, and the kind of ideas that make people say "why didn't anyone do this before?"
We work at the edges of what's considered normal in the banana world. The ideas are irreverent. The science is real. And we genuinely believe the humble banana is one of the most underexploited raw materials on the planet.
HBTX operates under RBSC Ventures / Ribosomic Pty Ltd, Melbourne. Founded by Dr. Gregor Lichtfuss — Monash PhD, builder of pharmaceutical biotech companies and a few things the world wasn't expecting. Currently working on 3.5 new ventures, of which this is one. The 0.5 is a long story. The mountain moment started this one. If you work in the banana industry and you're curious, we'd genuinely love to hear from you.